At each stop, the line begins inside a local snowboard shop.

Fresh boards wait for paint. Riders, shop owners, artists and brands sit down in the same room to talk about where snowboarding is going and what should remain at its center. By the following day, the conversation has moved outside, onto the mountain and into a session led by the people who ride there every week.

BSRABBIT is joining that journey as an official supporting brand of The Common Line 2026/27 World Tour.

One Season, Seven Local Scenes

Initiated by Lucas Beaufort, The Common Line brings the snowboard industry and its local communities together through art, conversation and riding. The new chapter travels through seven cities across North America, Asia and Europe during the 2026/27 winter.

The route changes from city to city, but the idea remains grounded in the same place: the local shop. These are the spaces that introduce riders to their first board, keep scenes connected and give each mountain town its own voice.

The Common Line is not built as a conventional competition tour. It creates room for brands, riders, shops, artists and locals to meet without reducing snowboarding to a result sheet or a product launch.

Two Days Built Around the Community

Each stop unfolds over two days.

The first day begins with an open roundtable. Industry members and the local community meet to discuss the questions facing snowboarding now: what keeps the culture moving, what needs to become more accessible and what should be carried into the next generation.

The conversation is followed by an art show. Local artists work on new snowboard decks and gear, turning functional objects into one-off pieces. At each stop, 20 boards are raffled and the proceeds go directly to the local shop.

The second day moves onto snow. Local riders guide the group through their mountain before the afternoon shifts into a relaxed Cash for Tricks session at the park. There are no judges and no pressure to fit a single version of good riding. Style, creativity and the energy of the session come first.

Where BSRABBIT Meets The Common Line

For BSRABBIT, the connection feels natural.

The brand has always moved between snowboarding and streetwear, mountain function and the visual rhythm of Seoul. The Common Line extends a similar idea across cities: snowboard culture becomes stronger when local scenes keep their identity while staying connected to something larger.

Supporting this chapter means standing with the shops, riders and artists who give snowboarding a life beyond products and podiums. It is also a chance for a Seoul-based point of view to enter a conversation shaped by many different mountains and streets.

One culture does not have to look the same in every city. The line matters because each stop draws it differently.

The Common Line 2026/27 World Tour

See You Somewhere Along the Way

From a conversation inside a shop to an art-covered board and a shared line on the mountain, The Common Line follows the parts of snowboarding that only exist when people meet in person.