BSRABBIT Celebrates 15 Years as Korea’s Iconic Street-Outdoor Brand with 2025 K-Fashion Award Recognition

Founded in 2010 with deep roots in street and snowboard culture, BSRABBIT marks its 15th anniversary this year, firmly established as Korea’s leading global street outdoor brand. Guided by its philosophy — “Free and expressive, on the mountain or in the city” — BSRABBIT continues to blend snowboarding functionality with streetwear aesthetics in a way only it can.

Operated by Miles International (CEO Eun Sun Song), BSRABBIT maintains a strong global presence through partnerships with professional snowboarders active in core scenes around the world. In 2024, BSRABBIT made headlines by officially signing Korean national snowboarder Lee Chae Woon, solidifying its status as Korea’s representative brand. The brand also continues to collaborate with top athletes from Japan, the U.S., and Europe to build its international identity.

What truly sets BSRABBIT apart is its commitment to “ALL IN KOREA” — every step of its production, from fabric sourcing to manufacturing, takes place in South Korea. This localized production model ensures top-tier quality and has gained competitive acclaim in export markets worldwide.

With this award win at the 2025 K-Fashion Brand Awards, BSRABBIT is poised to take its next leap forward — staying true to its roots while continuing to push boundaries in innovation and style.

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