“From the tiger roaming Seoul in ’88, to the rabbit roaming the world 25 years later.”
Do you remember the Hodori hat, the symbol of the 1988 Seoul Olympics?
A hat that carried the hope and energy of that time, and the childhood memories we all share.
BSRABBIT respects the emotion of 1988, reinterpreting its retro vibe with a modern street mood.
The main artwork on this cap features a rabbit wandering the Earth, a new character symbolizing the philosophy of BSRABBIT.
This rabbit embraces the nostalgia of the past, roams freely on the stage called Earth, and leaps toward a new future.
Just like BSRABBIT, which started in Seoul and can now go anywhere.