There is a particular kind of street where winter starts early. Boards move in and out of shops, outerwear appears before the first snow, and people already know which jacket, pants, gloves, or layer they want to try on before the season properly begins.
BSRABBIT has opened its Eonju popup store on that street in Seoul.
The popup runs from August 20, 2026 to February 28, 2027 at 1F, 637 Nonhyeon-ro, Gangnam-gu, Seoul. It is located in one of Korea's best-known snowboard retail districts, where riders and winter shops naturally gather before the season.
From Mountains to Streets, Now in Seoul
The Eonju popup brings BSRABBIT closer to the way the brand is actually worn: moving between snowboarding, streetwear, and everyday winter styling.
Visitors can see winter outerwear, snow-ready pieces, spring and fall streetwear, accessories, and BSRABBIT PET products in one place. The store is not only for checking a size. It is a place to feel the volume of a jacket, the drop of a pant hem over a boot, the weight of a warmer, and the way a graphic piece sits in a daily outfit.
What You Can Find at the Popup
The popup carries a broad BSRABBIT lineup, including winter clothing, spring/fall streetwear, and PET products. From mid-September, the store is also scheduled to begin revealing 2627FW new-season products.
More events are being prepared throughout the popup period, so the store will continue to change as the season gets closer.
Visit Information
Address: 1F, 637 Nonhyeon-ro, Gangnam-gu, Seoul
Phone: 02-540-8561
Period: August 20, 2026 to February 28, 2027
Store note: On-site tax-free purchases are available.
Before the Season Begins
For BSRABBIT, a popup store is not just a temporary retail space. It is a place where snow gear, streetwear, PET products, and the next winter season meet in person.
If you are preparing for the coming snow season, or if you want to see how BSRABBIT moves from mountains to streets, the Eonju popup store is now open in Seoul.
FAQ
Where is the BSRABBIT Eonju popup store?
The BSRABBIT Eonju popup store is located at 1F, 637 Nonhyeon-ro, Gangnam-gu, Seoul.
When is the BSRABBIT Eonju popup open?
The popup runs from August 20, 2026 to February 28, 2027.
What products are available at the popup?
Visitors can find winter clothing, snow-ready pieces, spring/fall streetwear, accessories, and BSRABBIT PET products.
Will 2627FW new products be shown at the popup?
BSRABBIT plans to begin revealing 2627FW new-season products from mid-September 2026.
Is tax-free shopping available?
Yes. On-site tax-free purchases are available at the popup.