About us

OUR STORY

Since 2010
From Seoul to the world

BSRABBIT is based in Seoul and delivers the brand’s values to customers around the world.

BSRABBIT was founded with a vision of capturing the essence of both snowboarding and streetwear. The name itself comes from the “B” in the board of snowboarding and the “S” in the street, symbolising “catching two rabbits” at once. It reflects our mission to create a lifestyle that’s both adventurous and comfortable, whether you're in the mountains or on the streets.

Our journey of growth has been built together with our snowboard team members and a community that believes in a better tomorrow. We invite you to join us as we continue to push forward, embracing new heights, global cultures, and a story fueled by positivity and ambition.

BRAND MORALS

Our guiding philosophy is embedded in the slogan:
"The future will be better tomorrow."
This isn’t just a tagline - it’s our commitment to progress, positivity, and meaningful connections.

BSRABBIT stands at the forefront of functional yet trendsetting fashion, merging performance with individuality. We believe in the freedom to express, the thrill of adventure, and the power of a positive mindset. These values are reflected in everything we do, from our products to our global community.

We aim to go beyond trends and create a lasting impact by inspiring others to move with confidence, pursue joy, and live freely - wherever they are.

DESIGN PRINCIPLES

BSRABBIT’s identity is rooted in the seamless fusion of street fashion and snowboard outdoor elements. Our designs prioritise originality, functionality, and comfort.

Each piece is crafted to support a versatile lifestyle, whether navigating city streets or carving mountain trails. We focus on delivering unique, stylish garments that embody energy, movement, and authenticity.

Our aesthetic is bold yet practical, embracing technical features without compromising creative expression. With each release, we strive to redefine modern outerwear and urban fashion, empowering individuals to explore without limits.